极限挑战
China turns tennis tournaments into tourism magnet as cities package matches with culture, food and city experiences_我的网站
A | 女童的左脚卡在脚踏车的车架和后轮之间的空隙。
As international tennis tournaments multiply across China this autumn, organizers are increasingly looking beyond the court, seeking to turn a trip to a tournament into a broader travel experience.
The 2026 Chinese tennis season, starting in September, will bring a series of international events to cities including Chengdu, Hangzhou and Suzhou besides flagship events in Beijing and Shanghai.
The growing concentration of tournaments is giving Chinese cities a chance to connect sporting events with local consumption, cultural activities and tourism.
Shanghai offers perhaps the clearest example of how that strategy is developing.
In 2025, the Shanghai Masters attracted more than 250,000 spectators, with about 10 percent coming from overseas and 60 percent from outside Shanghai, according to the Shanghai municipal government. The tournament also generated more than 100 million yuan ($14.8 million) in ticket revenue.
The figures have encouraged organizers and city authorities to think beyond the traditional model of selling a ticket to a tennis match.
During this year's Shanghai Masters, ticket packages will include options combining matches with direct transportation, family experiences and visits to other Shanghai attractions, the organizers have announced.
The approach fits into Shanghai's broader effort to use major sporting events to attract international visitors.
The experience in Shanghai suggests that the relationship between tennis and tourism can work in both directions: a tournament brings people to a city, while the city gives spectators reasons to stay longer and spend money beyond the stadium.
For host cities, making tennis more than a sporting event can also serve as a platform for destination marketing, particularly when the event attracts an international audience.
Sports tourism can offer cities something that conventional sightseeing does not, according to tennis commentator Chen Chi.
"Tennis events can activate destinations and build recognizable identities," Chen told the Global Times. "The international player base and global fan following of tennis give host cities an audience well beyond their local audiences, which is widely seen at the Grand Slam events."
The challenge now is to make those visitors stay longer and explore more of the host city. That is where the "ticket plus" model comes in.
Rather than simply asking visitors to buy a match ticket, organizers are increasingly packaging the tournament with hotels, transportation, attractions and other experiences.
Culture matters
In Suzhou, East China's Jiangsu Province, organizers of the WTA 125 Suzhou Open are trying to connect the tournament with the city's existing cultural resources.
Zhou Yunsong, tournament director of the Suzhou Open, said the timing gives spectators an opportunity to combine a tennis trip with a holiday as it partially overlaps with the annual National Day holidays.
"For our spectators, this is a rare opportunity to combine watching tennis with travel. For domestic tennis fans, they don't have to take time off work as they normally would," Zhou told the Global Times.
The tournament venue, the Yangcheng Lake International Tennis Center, is located near several cultural and commercial areas in Suzhou.
The event has also introduced a hotel-and-tennis package, while organizers have arranged cultural experiences for players, including visits to Suzhou's gardens and local cultural venues.
"To give players an immersive experience of Suzhou's charm, we have planned a range of cultural activities, including visits to the Suzhou Museum, tasting authentic Suzhou cuisine, listening to Kunqu Opera, trying on traditional Chinese qipao and visiting embroidery workshops," Zhou noted.
Zhou sees a broader change in the way people plan trips.
"Traveling to sporting events is becoming a choice for more and more people," he said. "In the past, tourism was about sightseeing - going to a destination, taking photos and checking in. Now, especially among younger generations, people are more inclined to take themed trips."
The idea, he said, is to use the tournament as the starting point for a much wider city experience.
"We hope Suzhou can, with the professional tournament at its core, connect all of Suzhou's tourism resources, including its food, gardens, water towns and shopping, so that visitors can travel around the city for the sake of one match."
Players as ambassadors
For international tennis, this model has another potential advantage: The players themselves can become part of a city's tourism promotion.
Beijing, for instance, is bringing the players themselves into the tourism story. Li Xuhua, general manager of the China Open, said the tournament plans to give players more opportunities to experience the city.
Current world No.1 Jannik Sinner is among the players who are invited to participate in a hutong (traditional alleyway) tour during his stay in Beijing, Li told the Global Times.
The China Open is also expanding its off-site activities this year.
Li said the tournament will work with the local government to establish more match-watching venues in major commercial areas, allowing people to experience the tournament outside the main tennis center.
"The information from the tennis court can go out and reach people around the city," Li said.
For organizers such as Li, the goal is to make the tournament a broader part of the city's cultural and public life.
"We want this rare tennis carnival to be richer and more colorful, and to give fans more time to experience the appeal of tennis," Li said.
The emerging model is still at an early stage as different event organizers are exploring their own strategies. But the direction is becoming clearer: Tournaments are being used not only to fill seats in stadiums, but also to promote cities as travel destinations.
。（取自网络）女佣到幼儿园接女童，怎知骑脚踏车回家途中，女童左脚不知何故卡在脚踏车后轮，痛得她大哭，惊动警察和民防人员到场。这起事故发生在星期三（8月21日）下午近3时，地点在大巴窑中路第79A座组屋一带。署名“狮城学姐小鱼”的网友在小红书贴文说，当天经过事发地点，看到一群人围着一名女童。网友走近一看，才发现女童的左脚卡在脚踏车的车架和后轮之间的空隙。女童穿着幼儿园的制服，看上去约四五岁。根据网友的说法，女童当时放学后，女佣前来接她。网友指女童痛得撕心裂肺地叫出来，听了令人心疼。
B | “提醒各位宝妈宝爸们，接送孩子时如果是骑脚踏车，一定要安全第一，确保孩子的脚放在正确的位置。
C | 家有女佣的，一定要交代好安全问题！”根据在场民众的留言，警员与救护人员先后到场，好在民防人员抵达后，成功让女童脱困。
D | 记者星期六（24日）走访现场，公众指出，女童是附近幼儿园的学生。
E | 新加坡民防部队受询时说，星期三下午2时50分接到求助通知，救出一名脚部困在脚踏车后轮的人。民防人员之后将那人送往竹脚妇幼医院。
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